From the U.S. to the U.K.: New Trends in Education Investment for Middle-class Families
In recent years, with the changes in the international political and economic environment, the education investment decisions of middle-class families have also quietly changed. Especially since the Trump administration, although there are no new policies directly targeting international students, the uncertainty of the future of study and employment in the U.S. has gradually intensified, prompting many families to reconsider the direction of their education investment.
Multiple Challenges to U.S. Study Prospects
Currently, the U.S. job market is facing multiple challenges. On the one hand, the federal civilian employee reduction plan announced by Musk has led to about 60,000 federal employees at risk of losing their jobs. On the other hand, data from the U.S. Department of Labor shows that although the unemployment rate remains at a low level of 4%, the growth rate of job creation has slowed down significantly, from an average of 3 million new jobs per month in 2023 to an average of 186,000 new jobs per month in 2024.
In addition, the ‘winter’ in the technology industry is still going on, with technology giants such as Microsoft and Meta announcing plans to cut staff, further intensifying competition in the job market. These phenomena undoubtedly send a clear signal: the competition in the U.S. job market is getting more and more intense, and the employment pressure faced by international students is also increasing.
UK Study and Job Market Shows Strong Attraction
In stark contrast to the US, the UK study and employment market is showing strong growth. According to The Unit for Future Skills, the demand for jobs across the UK is forecast to grow significantly by 2035, with London forecast to see a 21 per cent increase in demand for jobs. sectors such as IT, engineering, healthcare, accountancy and marketing not only offer a wealth of employment opportunities, but also offer significant average annual salaries.
Imperial College, for example, has a median salary of £86,100 per annum for computing graduates five years after graduation, which is undoubtedly a huge attraction for international students. In addition, the UK government continues to create favourable conditions for international students, such as the graduate visa (PSW) policy that will continue to be implemented in 2025, which allows international students to obtain a 2-3 year work visa after completing their degree, providing more opportunities for international students to gain work experience in the UK.
Geographic Coordinates of Middle Class Families' Education Investments Shift
As the uncertainty of study and employment prospects in the US increases, more and more middle-class families are turning their attention to the UK. With a stable job market, favourable salaries and world-class higher education resources, the UK is increasingly becoming the destination of choice for middle-class families with children studying in the UK.
This trend is not only reflected in the choice of study abroad, but also promotes a change in the pattern of investment in education. More and more middle-class families realise that choosing a study destination is not only for their children's education, but also a combined investment of ‘education + identity + assets’ for their children. Therefore, the ‘education + property’ model is becoming a new trend in asset allocation for high net worth families around the world.
According to the data, 5% of London's home buyers come from middle-class families, and 50% of the properties purchased by these families are located in London. This new model not only provides quality education resources for children, but also brings long-term investment returns for families. With more and more families choosing the UK as a study destination, the geographic coordinates of education investment are shifting historically, and the UK, especially London, is becoming a new hotspot for global education investment.
To summarise, with the changes in the international political and economic environment, the education investment decisions of middle-class families are constantly being adjusted. With its unique advantages, the UK is attracting more and more middle-class families to turn their attention to education investment here. For families interested in studying abroad or making education investment, the UK is undoubtedly an option worth considering.
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